Oyster Card Holder produced to promote a new restaurant opening

Packme produce and supply TGi Friday’s with many promotional products. On this occasion, they asked us to create something to spread awareness of a new restaurant opening.

Once we were aware that the new restaurant was to be located nearby a tube station, we presented TGI’s with the idea of an oyster card holder. The card holder was printed with their branding and advertise their launch date.  A small restaurant location map was inserted into one of the pockets.  

Friday’s staff hit the streets to hand the card holders out to as many passersby as possible. This proved an effective way to create a buzz around the opening.


Great job Packme, the oyster card was an excellent idea not only was it a great way to advertise the launch of our newest restaurant, they are useful too! Opening night was a total success, we look forward to working with you on our next project.

M.H. – TGi Friday’s

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